Step 1 - Register your domain name OR not
The first question is whether or not you need to register a domain name. The
simple answer is NO, but a better answer is YES. Certainly you should question
registering multiple domains for your business. The number of domains your
company owns rarely offers any competitive advantage.
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Step 2 - Plan your web site
Once you have determined that a website is right for your
business, planning your web site is a two part process. Closely examine your
reasons for owning a website. You will need to have some basic Internet skills
in-house. Your first goal should be to improve productivity in your
relationships with your customers.
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Step 3 - Choose a Web Hosting Company
What is a Web hosting Company? Perhaps, 'property manager' is
a good description. Each offers a mix of services, which may, or may not, meet
your needs. Two strategic agendas rule: security and publishing.
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Step 4 - Getting people to your site
The marketing of your web site is important if you want to draw visitors to your
site. If you don't promote your web site no-one will ever see it. There are a
number of different ways of advertising your web site. The best strategy is one,
which integrates your existing promotion methods with your web site.
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Step 5 - Monitor your site's statistics
Your web site's statistics should show who visits your web site, where in the
world they come from, how they are finding your site and what pages are being
viewed. Knowing your customers is the first step in effective marketing. Most
web hosting companies will provide access to this information free of charge.
Step 6 - Maintaining your web site
It is important to update your web site regularly to keep your customers
interested. One of the great advantages of having a web site is that you can
change its content virtually overnight at minimal cost (unlike re-printing
brochures and flyers).
This is just a brief overview of the process involved in getting your web site
up and running.
Thanks to Ivana Katz
