Here at Gossamer our focus is on customer service and quality. We offer a concierge of web services all designed to help you lower your costs and increase your sales. Web Design Services Your First Time? If so, I am sure you are confused by the myriad of options you face. With 10 years of web design experience, Gossamer can make your experience clear, you supply the images and copy, Gossamer will supply the know how, and will deliver a website you can live with. Your first website should help you save on operating costs, help you retain and acquire new customers, and offer you new ways to introduce new practices and business offerings. Redesign? If your current website is 5 years old, or more, it is time for a review. Your website may be technically obsolete, which may prevent your website from being displayed properly with FireFox, or from being indexed correctly by the search engines. Or perhaps, you just need a remodel. In either case, Gossamer can bring your website current with the latest HTML standards, convert older graphics based designs to CSS to reduce your maintenance costs, jazz up your website with Flash, and review your website for the latest in Search Engine Marketing practices. Search Engine Marketing? SEM is perhaps the most hyped aspect of website marketing and the least understood. And there are plenty of vendors offering the magic silver bullets, claiming to boost your website to the top of the search engine heap! Aside from the insult of claims that Google can be gamed, there are sound technical reasons, using a bit of linear algebra, that demonstrate that anyone claiming to have unraveled Google's secrets, are akin to snake oil salesmen. New search engine improvements, like Google's Latent Semantic Indexing, are designed to enhance the quality of searches, which today, require detection of any gaming techniques. Gossamer offers basic SEM services, void of gaming techniques, that can optimize your site for specific keyword phrases, that when coupled with link building programs and continuous content creation, will, eventually, get you noticed. Often basic optimization can demonstrate results in as little as 3 months, but any serious effort at optimization can only be measured in terms of years. Google AdWords? To fill in that gap, the time required to properly apply SEM to your website, advertising programs like Google AdWords can help. To run a successful AdWords campaign you will need a list of all the keyword searches to your website, access to your referral logs, a list of most popular keywords for your business, and one or more text based ads in which you pay an 'auction price' each time the ad is clicked. And of course, you will need an advertising budget. Gossamer's experience offering Google AdWords programs coupled with Gossamer's experience running AdWord programs can help give you an an advantage, in this poker like environment. You need to know when to hold them, and when to fold them. Advertising? To those savy link builders, Gossamer offers our 'Be Featured' ads. Based on our experience creating the 'TahoesBest' website, which was sold to purely advertising concerns, our new websites, Dream Lake Tahoe and Lake Tahoe Conditions combine the lessons learned and have earned the patronage of over a thousand visits per day during their first few years of operation. Link builders will find fertile ground, for creating context rich links that promote your website, ensure indexing by most search engines, and are based on time tested relationships built with the major search engines by a trusted source. Online Reservation System Integration? For those customers requiring higher levels of integration of their business services with the Internet, Gossamer offers services designed to integrate your online reservation system seamlessly into your marketing website. While many high quality software packages exist, enabling a business with the savvy to run one or more servers in-house, the user experience usually lacks depth, provides additional disaster backup and recovery concerns, and are run in environments that are less than data-center hardened, all the while imposing the additional burden of recreating your marketing website under their, subject to software revision, concerns. Of course, you do need to speak their language. Gossamer's integration techniques focus on integrating your online reservation system into your marketing website, not visa-versa, thereby eliminating many of risks associated with running in-house services, and helping to reduce costs. In addition, you gain content rank with the search engines! IDX/MLS Integration? Description coming soon. Ecommerce Solutions? Description coming soon.