Here at Gossamer our focus is on customer service and quality. We offer a concierge of web services all designed to help you lower your costs and increase your sales. Web Design Services Your First Time? If so, I am sure you are confused by the myriad of options you face. Should I do it myself? Where should I host the site? What is web hosting anyway? Gossamer can help you through the process. We combine over a decade of web design experience with decades of designing software that is easy to use with another decade of making complex systems work together. Gossamer can make your experience clear. We can guide you through the process of creating a web site from scratch if you have the marketing know how to market your company and products. You supply the images and copy. Your first website should help you save on operating costs, help you retain and acquire new customers, and offer you new ways to introduce new practices and business offerings. Redesign? If your current website is 5 years old, or more, it is time for a review. Your website may be technically obsolete, which may prevent your website from being displayed properly with FireFox or other browsers, or from being indexed correctly by the search engines. Or perhaps, you just need a remodel. In either case, Gossamer can bring your website current with the latest HTML standards, convert older graphics based designs to CSS to reduce your maintenance costs, jazz up your website with Flash, and review your website for the latest in Search Engine Marketing practices. Search Engine Marketing? SEM is perhaps the most hyped aspect of website marketing and the least understood. And there are plenty of vendors offering the magic silver bullets, claiming to boost your website to the top of the search engine heap! Aside from the insult of claims that Google can be gamed, there are sound technical reasons, using a bit of linear algebra, that demonstrate that anyone claiming to have unraveled Google's secrets, are akin to snake oil salesmen. New search engine improvements, like Google's Latent Semantic Indexing, are designed to enhance the quality of searches, which today, require detection of any gaming techniques. Gossamer offers basic SEM services, void of gaming techniques, that can optimize your site for specific keyword phrases, that when coupled with link building programs and continuous content creation, will, eventually, get you noticed. Often basic optimization can demonstrate results in as little time as a week, but any serious effort at optimization can only be measured over longer time periods. In almost all cases, applying basic optimization to your website will generate more traffic than any service promising to send traffic your way for a monthly fee. Google AdWords? To fill in that gap, the time required to properly apply SEM to your website, advertising programs like Google AdWords can help. To run a successful AdWords campaign you will need a list of all the keyword searches to your website, access to your referral logs, a list of most popular keywords for your business, and one or more text based ads in which you pay an 'auction price' each time the ad is clicked. And of course, you will need an advertising budget. Gossamer's experience offering Google AdWords programs coupled with Gossamer's experience running AdWord programs can help give you an an advantage, in this poker like environment. You need to know when to hold them, and when to fold them. Advertising? To those savy link builders, Gossamer offers our 'Be Featured' ads. Based on our experience creating the 'TahoesBest' website, which was sold to purely advertising concerns, our new websites, Dream Lake Tahoe and Lake Tahoe Conditions combine the lessons learned and have earned the patronage of over a thousand visits per day during their first few years of operation. Link builders will find fertile ground, for creating context rich links that promote your website, ensure indexing by most search engines, and are based on time tested relationships built with the major search engines by a trusted source. Online Reservation System Integration? For those customers requiring higher levels of integration of their business services with the Internet, Gossamer offers services designed to integrate your online reservation system seamlessly into your marketing website. While many high quality software packages exist, enabling a business with the savvy to run one or more servers in-house, the user experience usually lacks depth which is why you should focus on integrating your reservation system into your marketing website rather than use the reservation system as your marketing website. In addition, deploying an in-house reservation system requires additional disaster backup and recovery concerns, and other environmental concerns such as UPS and firewall issues. And, of course, it helps to speak their language. Gossamer's integration techniques focus on integrating your online reservation system into your marketing website, not visa-versa, thereby eliminating many of risks associated with running in-house services, and helping to reduce costs. In addition, you gain content rank with the search engines! IDX/MLS Integration? For real estate agents, the MLS system is an indepensible tool. While most vendors of the various MLS systems attempt to make use of the system available to real estate agents that maintain web sites, the service is normally provided as an external link with a backend that can be customized to look like the agent's web site. The biggest problem with this, besides the need to maintain two copies of your web site, is that none of your listings are viewed by the search engines as belonging to your real estate agent website. The MLS vendor ends up with multiple back links to their web site and therefore they can, and do, obtain organic search engine rankings higher than that of most of their customers. Now, any real estate agent can integrate their MLS system directly info their web site. Not only does this make for a seamless transistion for a real estate agent's potential customers, the resulting increase in content of the agent's web site boosts the web sites visability and search engine rankings. The result is a dramatic increase in web site traffic as the following usage graph demonstrates: This web site was first released during August 2007 and utilized a new domain. The number of visits to the web site rose dramatically, from zero, to over 4000 visits per month. As the log files demonstrate, the vast majority of this traffic came from organic searches. Ecommerce Solutions? Gossamer has evaluated numerous ecommerce solutions over the years and we have yet to find a solution that offers a better bang for the buck than the solution we have deployed and have used for over 5 years. This web site is deployed under that system. We offer full customization for stores with just a few products, or for hundreds of products. We can design a solution for you too.