Plan your web site
Planning your web site is a two part process:
(a) Decide on the web site design (color schemes, buttons,
special effects etc). This is your web site designer's job. However, you may
have a preference for a certain color or look. To help you choose a design, you
may wish to check out other people's web sites or work with your web designer's
pre-set templates.
(b) The content. There are many items you may wish to include on your web site.
The most common ones include:
- Product/Service Details
- Contact Information
- Pricing
- Testimonials
- Frequently Asked Questions
- Response Form, such as "Join Mailing List"
- On-line Magazine or Newsletter
- Resources & Articles
- Guarantee
- Survey
- Events Calendar
- Search My Web site Form
- Refund Policy
- Privacy Policy
- About Us Information
- Site Map
- Copyright information
- Useful Links
- Media Information
- On-line store
- News
- Directions to Your Bricks & Mortar Premises
by Ivana Katz
Planning
Your Website with Gossamer
Perhaps the best indicator of success, is your
participation. You know your business. Gossamer knows the
Internet. There are no 'silver bullets', only hard work and time.
Great pictures and great copy, rule #1. Professional photography
rules here, but don't let your photographer think you aren't aware of US Fair
Use Policy regarding the photo images delivered to you. The legal bar is high.
It is rare that a photographer can claim that an image obtained from the
Internet has adversely impacted his business.
Great
Copy: per your goals. Do you promote your services, or do you promote
solutions to your customer's problems? The choice is yours. Gossamer fully
acknowledges that the Internet is no substitute for bad copy. The Internet
'CAN' be effective when used in conjunction with a knowledgeable business
plan.
Business Plan: yours, of course. With ours,
expecting otherwise?
